LG 98 Inch UHD UT90 4K Smart TV | AI Magic remote HDR10 webOS24 brings every color to vivid vibrancy. See crystal-clear images in lifelike clarity.
Explore LG UHD TV’s new innovations
HDR10 Pro
Shine a light on fine details
Enter a world where every color pops and brightness is fine-tuned for breathtaking views, all achieved by brilliant HDR10 Pro.
*HDR10 Pro is a technology developed by LG Electronics based on the standardized picture quality of standard ‘HDR10’.
alpha 8 AI Processor 4K
Outstanding UHD intelligence elevates your TV experience
Smart alpha 5 AI Processor 4K Gen7 in LG 98 Inch UHD UT90 4K Smart TVauto-optimizes audio and brightness, for full immersion in action.
AI Customization
Syncs with how you watch
AI Acoustic Tuning
The optimal audio fits your space
The sound system detects the layout of your room and where you’re sitting to create a dome of sound around you, perfectly tuned to your room’s unique acoustics.
Day
Night
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Intelligence that’s bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
AI Sound Pro
Hear every detail of the soundscape
Lifelike audio soars through your space
Hear every breath and beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage quality audio.
*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.
webOS 24
Make your TV experience yours
Experience TV that’s made for you with My Profile, AI Concierge, and Quick Card.
*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Screen images simulated.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Screen images simulated.
*Smart features may be limited if the product is not sold through official distribution.
With the webOS Re:New Program, customers can enjoy four upgrades over five years, ensuring a total of five webOS versions, including the current one at the time of purchase.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
**Updates and the schedule to some features, applications, and services may vary by model and region.
***Upgrades available for 2023 include UHD and above models.
**Updates and the schedule to some features, applications, and services may vary by model and region.
***Upgrades available for 2023 include UHD and above models.
Your TV knows what you love
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My Profile
With My Profile, you can easily create a profile for each member of the family in LG 98 Inch UHD UT90 4K Smart TV. Everyone gets a personal home screen, with custom content recommendations.
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Quick Card
Just one click. Quick Card gets you to where you want in a second, whether that’s your games hub, your favorite playlists, or your home office.
*Screen images simulated.
**Reduced or limited content may be shown depending on region and network connectivity.
***An unlimited number of profiles can be created however the home screen will only display up to 10 profiles.
****Supported features, menus, and apps above may vary by country and upon release.
*****For you keyword’ in AI Concierge can only be provided in countries that support NLP in their native language.
******Keyword recommendations vary according to the app and time of day.
*******Always Ready feature is available with LG OLED M4, G4, C4, CS4, B4, QNED99, QNED90, QNED89, QNED85, and 86NANO80.
**Reduced or limited content may be shown depending on region and network connectivity.
***An unlimited number of profiles can be created however the home screen will only display up to 10 profiles.
****Supported features, menus, and apps above may vary by country and upon release.
*****For you keyword’ in AI Concierge can only be provided in countries that support NLP in their native language.
******Keyword recommendations vary according to the app and time of day.
*******Always Ready feature is available with LG OLED M4, G4, C4, CS4, B4, QNED99, QNED90, QNED89, QNED85, and 86NANO80.
Magic Remote
The magic is in your hands
Free yourself from the constraints of old-fashioned buttons. LG Magic Remote unlocks all the smart functionality of your LG TV with a click, scroll, or your voice.
*The functions and features in Magic Remote may vary by region and language.
Get total connectivity from your TV
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Mobile Connectivity
See content from your iPhone or Android device on your LG TV screen effortlessly with Apple AirPlay and Chromecast built-in.
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Home Hub
Home Hub enables seamless control of your smart ecosystem from your TV, including mobile, soundbar, and IoT devices like smart lighting, Heating, ventilation, and air-conditioning, etc.
*Screen images simulated.
**Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
***Support for AirPlay 2, HomeKit, Chromecast Built-in, and may vary by region, and language.
****LG supports ‘Matter’ Wi-Fi devices. ‘Matter’ supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.
*****Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and may vary depending on products and regions.
******Chromecast built-in service may not yet be available at the time of purchase of OLED CS4, but you will be able to enjoy the service after installing webOS software updates.
**Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
***Support for AirPlay 2, HomeKit, Chromecast Built-in, and may vary by region, and language.
****LG supports ‘Matter’ Wi-Fi devices. ‘Matter’ supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.
*****Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and may vary depending on products and regions.
******Chromecast built-in service may not yet be available at the time of purchase of OLED CS4, but you will be able to enjoy the service after installing webOS software updates.
A rich array of content ready to watch
LG Channels
Tune into LG Channels 3.0 for the latest news, favorite sports, popular movies, and TV series—even exclusive content only on LG TV.
*Screen images simulated.
**Available content and apps may vary by country, product, and region.
***Separate subscription and its related entities are required for Netflix, Disney+, Amazon Prime, and Apple TV+.
****Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
**Available content and apps may vary by country, product, and region.
***Separate subscription and its related entities are required for Netflix, Disney+, Amazon Prime, and Apple TV+.
****Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
Ultra Big Screen
Supersizing your thrills
An ultra-big display transforms all your entertainment to blockbuster scale and clarity.
Simplicity at your fingertips
Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.
Dive into blockbusters and boss battles
FILMMAKER Mode
See it just as directors
dreamed it
Immerse yourself in the most authentic cut. FILMMAKER Mode delivers movies just as the director intended with precise settings.
z*Screen images simulated.
z*Screen images simulated.
**FILMMAKER Mode is a trademark of UHD Alliance, Inc.
Home Cinema Experience
Movie magic with the comfort of your own home
Movie theater ambience, recreated at home. HDR10 Pro ensures every film is presented in true glory, with exceptionally accurate color and contrast for more immersive cinematic viewings.
*HDR10 Pro is a technology developed by LG Electronics based on the standardized picture quality of standard ‘HDR10’.
Powerful Gameplay
Dive full-speed into the action
Immersive HGiG play stays smooth at high-speed with ALLM, and eARC ensures it all sounds amazing.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
**Support for HGiG may vary by country.
**Support for HGiG may vary by country.
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Controls right where you need them
Don’t pause to use Game Optimizer and Game Dashboard.
*Game Dashboard is activated only when both “Game Optimizer” and “Game Dashboard” is on.
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**Screen images simulated.
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Access to all your favorite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.
*Supported partnerships may differ by country.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.
Sustainability
Discover LG UHD’s vision for tomorrow
Choose what’s right for the planet with light, bio packaging and global sustainability credentials.
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