LG OLED BX 55 inch 4K TV

SELF-LIT LG OLED

See how OLED redefines picture quality

Once you’ve seen LG OLED TV with your own eyes, you’ll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.

α7 Gen3 Intelligent Processor 4K

processor empowers better picture and sound

Your picture is made better, clearer, and smoother. Our α7 Gen 3 Processor 4K powers the performance. You don’t have to do a thing to enjoy great picture and sound. Our advanced processor does it for you with AI Picture, AI Sound and 4K Upscaling

ThinQ AI

World’s most intelligent TVs

G ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.

Ultimate Gaming Experience

Complete your dream gaming setup

Your Guide to the Good Life

See what makes the magic remote so magical

We’ll show you how easy it is to access and control your LG smart TV. Customizable features, point-and-click, voice controls, it’s all here. Get ready to be amazed