LG 98 Inch UHD UT90 4K Smart TV
LG 98 Inch UHD UT90 4K Smart TV

LG 98 Inch UHD UT90 4K Smart TV | AI Magic remote HDR10 webOS24

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  • Breathtaking color and detail with 4K HDR10 Pro
  • Enhanced picture and sound quality with the alpha 5 AI Processor 4K Gen7
  • Seamless blend with your interior, from Super Slim Design
  • 4 years of upgrades guaranteed over 5 years with webOS Re:New Program
  • Cinema-worthy visuals and sound with FILMMAKER MODE

 

LG Logo

Bring every detail into clear view

LG 98 Inch UHD UT90 4K Smart TV | AI Magic remote HDR10 webOS24 brings every color to vivid vibrancy. See crystal-clear images in lifelike clarity.

Explore LG UHD TV’s new innovations

Explore LG UHD TV's new innovations
HDR10 Pro

Shine a light on fine details

Enter a world where every color pops and brightness is fine-tuned for breathtaking views, all achieved by brilliant HDR10 Pro.

A split-screen close-up image of a man's face is shown in a purple-tinged, shadowy room. On the left, "SDR" is shown and the image is blurry. On the right, "HDR10 Pro" is shown and the image is clear and sharply defined. LG 98 Inch UHD UT90 4K Smart TV
*HDR10 Pro is a technology developed by LG Electronics based on the standardized picture quality of standard ‘HDR10’.
alpha 8 AI Processor 4K

Outstanding UHD intelligence elevates your TV experience

Find out More
LG's alpha 8 AI Processor 4K with orange light emanating underneath, and colorful circuit board lines branching off the AI Processor. LG 98 Inch UHD UT90 4K Smart TV

Smart alpha 5 AI Processor 4K Gen7 in LG 98 Inch UHD UT90 4K Smart TVauto-optimizes audio and brightness, for full immersion in action.
AI Customization

Syncs with how you watch

LG TV mounted on a wall in a living room with a guitar player shown on the screen. Concentric circle graphics representing sound waves.

AI Acoustic Tuning

The optimal audio fits your space

The sound system detects the layout of your room and where you’re sitting to create a dome of sound around you, perfectly tuned to your room’s unique acoustics.
LG TV and LG Soundbar in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Day

LG TV and LG Soundbar in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Night

  • Intelligence that’s bright in any light

    Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Sound Pro

Hear every detail of the soundscape

Lifelike audio soars through your space

Hear every breath and beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage quality audio.

LG TV as sound bubbles and waves emit from the screen and fill the space.
*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.
webOS 24

Make your TV experience yours

Experience TV that’s made for you with My Profile, AI Concierge, and Quick Card.
A close-up of an LG TV screen showing the buttons Home Office, Game, and Music over a banner for Masters of the Air zooms out to show the TV mounted on a wall in a living room. The following logos are displayed on the TV screen in the image: LG Channels, Netflix, Prime Video, Disney TV, Apple TV, YouTube, Spotify, Twitch, GeForce Now and Udemy.

*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Screen images simulated.
webOS Re:New Program

Every year, a new TV for 5 years

It’s always as fresh as new, even as we add new features and convenience.
*Smart features may be limited if the product is not sold through official distribution.
Five rectangles in different colors are staggered upwards, each labeled with a year from "webOS 24" to "webOS 28". Upward-pointing arrows are between the rectangles, labeled from "Upgrade 1" to "Upgrade 4".
With the webOS Re:New Program, customers can enjoy four upgrades over five years, ensuring a total of five webOS versions, including the current one at the time of purchase.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
**Updates and the schedule to some features, applications, and services may vary by model and region.
***Upgrades available for 2023 include UHD and above models.

Your TV knows what you love

  • My Profile

    With My Profile, you can easily create a profile for each member of the family in LG 98 Inch UHD UT90 4K Smart TV. Everyone gets a personal home screen, with custom content recommendations.
    An LG TV screen shows the My Profile display. In the top third, a banner for Tangible Wonders. Below the banner, the following buttons are displayed: Home Hub, Sports, Game, Accessibility, Home Office. Below the buttons, the following logos are displayed: LG Channels, Netflix, Prime Video, Disney+, Apple TV, YouTube, Spotify, Twitch, GeForce Now, and Udemy. Below the logos, 5 movie thumbnails are displayed under the text "Top picks for you". A cursor clicks on the initial 'S' in the top left corner. An LG Account drop-down menu opens and five names are displayed. The cursor clicks the second name as thumbnails and recommended contents on screen change.

  • Quick Card

    Just one click. Quick Card gets you to where you want in a second, whether that’s your games hub, your favorite playlists, or your home office.
    A cursor clicks on Sports and the screen fades into a Sports homepage with the text "Register your favorite team/player for more information about league standing, game schedules or any other updates," and "Popular league list." Five thumbnails are labeled as Soccer, Basketball, Baseball, Cricket, and Ice Hockey. The screen fades back, the cursor clicks on Game, and the screen fades into a Game homepage with the text "Immerse yourself in a game on the large screen. You can play games and check out the latest gameplay videos." The image shows buttons labeled Geforce NOW, Amazon Luna, Utomik, Blacknut, Boosteroid, and Recently played. The following logos are displayed: GeForce Now, Amazon Luna, Utomik, Blacknut, Boosteroid, YouTube, and Twitch.

  • AI Concierge

    AI Concierge gets to know you through your search history, and recommends content and keyword presets including ‘For you,’ ‘Recommended,’ ‘Trending now,’ and ‘Tip
*Screen images simulated.
**Reduced or limited content may be shown depending on region and network connectivity.
***An unlimited number of profiles can be created however the home screen will only display up to 10 profiles.
****Supported features, menus, and apps above may vary by country and upon release.
*****For you keyword’ in AI Concierge can only be provided in countries that support NLP in their native language.
******Keyword recommendations vary according to the app and time of day.
*******Always Ready feature is available with LG OLED M4, G4, C4, CS4, B4, QNED99, QNED90, QNED89, QNED85, and 86NANO80.
An LG Magic Remote with the middle circular button, as neon purple light emanates around the button to highlight them. A soft purple glow surrounds the remote on a black background.
Magic Remote

The magic is in your hands

Free yourself from the constraints of old-fashioned buttons. LG Magic Remote unlocks all the smart functionality of your LG TV with a click, scroll, or your voice.
*The functions and features in Magic Remote may vary by region and language.

Get total connectivity from your TV

  • Mobile Connectivity

    See content from your iPhone or Android device on your LG TV screen effortlessly with Apple AirPlay and Chromecast built-in.
    An LG TV mounted on a wall in a living room, displaying a lion and lion cub. A man sits in the foreground with a smartphone in his hand displaying the same image of lions. A graphic of three neon red curved bars is displayed just above the smartphone pointing toward the TV.

  • Home Hub

    Home Hub enables seamless control of your smart ecosystem from your TV, including mobile, soundbar, and IoT devices like smart lighting, Heating, ventilation, and air-conditioning, etc.
    "A logo of LG ThinQ™, matter, and Apple Home. An LG TV mounted on a wall and an LG PuriCare™ Objet Collection 360° on the left. The TV displays Home Hub and a cursor clicks ""Air purifier"" and the LG PuriCare™ Objet Collection 360° is activated. "
*Screen images simulated.
**Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
***Support for AirPlay 2, HomeKit, Chromecast Built-in, and may vary by region, and language.
****LG supports ‘Matter’ Wi-Fi devices. ‘Matter’ supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.
*****Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and may vary depending on products and regions.
******Chromecast built-in service may not yet be available at the time of purchase of OLED CS4, but you will be able to enjoy the service after installing webOS software updates.

A rich array of content ready to watch

LG Channels

Tune into LG Channels 3.0 for the latest news, favorite sports, popular movies, and TV series—even exclusive content only on LG TV.
An LG TV in the foreground showing a selection of thumbnails of movies and TV shows. The text "Action Collection," "Bloomberg TV+" and "Recently watched" is in the image. The space in front of the TV is lightly illuminated as if from the TV light. Behind the TV in the dark are more thumbnails of movies and TV shows.

  • OTT Services

    Dive straight into a new series as easily as possible, with built-in shortcut access to your favorite streaming services and apps.
*Screen images simulated.
**Available content and apps may vary by country, product, and region.
***Separate subscription and its related entities are required for Netflix, Disney+, Amazon Prime, and Apple TV+.
****Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
Ultra Big Screen

Supersizing your thrills

An ultra-big display transforms all your entertainment to blockbuster scale and clarity.
A rhinoceros in a safari setting is shown on an Ultra Big LG TV, mounted on the brown wall of a living room surrounded by cream-colored modular furniture.

Simplicity at your fingertips

Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.

Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.

Dive into blockbusters and boss battles

FILMMAKER Mode

See it just as directors
dreamed it

Immerse yourself in the most authentic cut. FILMMAKER Mode delivers movies just as the director intended with precise settings.
z*Screen images simulated.
**FILMMAKER Mode is a trademark of UHD Alliance, Inc.
Home Cinema Experience

Movie magic with the comfort of your own home

Movie theater ambience, recreated at home. HDR10 Pro ensures every film is presented in true glory, with exceptionally accurate color and contrast for more immersive cinematic viewings.
A family sat on the floor of a low-lit living room by a small table, looking up at an LG TV mounted on the wall showing the Earth from space.
*HDR10 Pro is a technology developed by LG Electronics based on the standardized picture quality of standard ‘HDR10’.
Powerful Gameplay

Dive full-speed into the action

Immersive HGiG play stays smooth at high-speed with ALLM, and eARC ensures it all sounds amazing.
A car racing game on the finish line, with the sign saying 'WIN!', as the player clenches on to the game joystick. ALLM, eARC, HGiG logo are placed on the bottom left corner.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
**Support for HGiG may vary by country.

  • Controls right where you need them

    Don’t pause to use Game Optimizer and Game Dashboard.

A FPS gaming scene with the Game Dashboard appearing over the screen during gameplay. A dark, wintery scene with the Game Optimizer menu appearing over the game.
*Game Dashboard is activated only when both “Game Optimizer” and “Game Dashboard” is on.
**Screen images simulated.

  • Access to all your favorite games

    Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.

A Boosteroid home screen image showing "Trine 4: The Nightmare Price". A GeForce NOW home screen showing five different game thumbnails in right.
*Supported partnerships may differ by country.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.
Sustainability

Discover LG UHD’s vision for tomorrow

Choose what’s right for the planet with light, bio packaging and global sustainability credentials.
LG UHD packaging against a beige background with illustrated trees.

Brand

LG

LG Logo

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